SBC Summit 2026 will launch in Lisbon, Portugal, with a leadership keynote session featuring Michael Jordan, Carsten Koerl, and Jason Robins. The 2026 conference will assemble these three professionals to examine current developments in the global sports business sector.
Keynote Panel and Session Scope
The opening session will serve as the primary leadership address for the gathering. Michael Jordan will join the stage as a basketball icon and investor. Carsten Koerl and Jason Robins will participate alongside him to outline industry developments. The panel will address current market conditions and growth opportunities within sports commerce.SBC Summit 2026 continues its role as a dedicated conference for sports business professionals. The event program will cover investment trends, franchise operations, and commercial partnerships across international markets. Attendees will use the Lisbon venue to review annual performance metrics and plan upcoming fiscal strategies.
Information regarding the keynote lineup was provided by iGaming Expert.