Online casino operator MrQ has entered a three-year agreement to sponsor Bournemouth's Premier League shirts. The deal was announced on July 9, 2026, covering the upcoming seasons.
Sponsorship Scope and Club Performance
The partnership places the MrQ logo on the sleeves of the club's kits, a strategic move following the Premier League ban on front-of-shirt gambling advertising. The branding will also feature on adult retail shirts and the kits of Bournemouth's women's team. MrQ Chief Commercial and Marketing Officer Adam Ryan highlighted the club's resilience against wealthier competitors.
He stated that Bournemouth's instinct to take risks aligns with the brand's values, noting that the team's sixth-place finish and subsequent qualification for the Europa League are significant factors.
The collaboration includes fan-focused activations designed to engage supporters. Participants will have opportunities to win hospitality packages and other prizes through the partnership.
The sponsorship coincides with recent product expansions by the operator. MrQ recently introduced its own currency, Qoins, alongside the free-to-play Pick'Q predictions game. Additionally, the platform launched the Q+ season pass and an Arena section featuring live leaderboards for prize competition.