Gambling operators are creating numerous unverified business listings on Google Maps across African markets. The practice relies on regional moderation differences to maintain affiliate tracking points.
Location Verification and Tracking Methods
Operators adjust review metrics and insert search keywords such as "registration bonus" into listing descriptions. They establish multiple location entries for a single brand, using identifiers like "1xBet agence de...", "1xBet Cameroun Bastos", and "1xBet Montante". To prevent account suspension, these entries are registered under standard business categories, including commission stores.
When users search for physical betting outlets, the mapping algorithm surfaces these registered points based on brand name matching.
Affiliate tracking links are embedded in the website field of each listing, while contact numbers are routed through WhatsApp to ensure stability. This approach faces quick removal in Tier-1 markets, where automated filters and user reports delete unverified entries within hours. African regions maintain a less strict verification process due to limited official business address records and lower user reporting activity.