AB Trav och Galopp (ATG) has appointed BetMakers Technology Group as its new racing content distributor for the Australasian region. The agreement enables the distribution of Swedish and Danish horse racing events in Australia and New Zealand.
Under the terms of the partnership, BetMakers will provide ATG’s nominated racing events for fixed-odds betting. The arrangement also includes the distribution of ATG’s live vision signals to operators within the region.
Strategic Distribution Agreement
Martin Tripp, Chief Operating Officer at BetMakers Technology Group, stated that the company is focused on delivering the content to regional operators quickly and reliably. He noted that the deal broadens the international racing product available to customers.
Petter Johansson, International Business Officer at ATG, confirmed that the collaboration allows the organization to reach a wider audience. He highlighted that the partnership facilitates the export of Swedish races to international markets.