1xCare officially launched on July 1, 2026, as a dedicated program for player protection and harm prevention across the global gambling market. The initiative was established by the owner of 1xBet to centralize research, education, and technology efforts under a single operational framework.
The program aims to improve responsible gambling standards through evidence-based research, educational resources, and new technological solutions. Its long-term objective is to operate as a central hub for industry best practices and collaborative partnerships worldwide.
Leadership Perspective
Simon Westbury, chairperson of the initiative, outlined the operational focus of the project. “Responsible gambling is not a slogan; it is a duty,” Westbury stated. “1xCare was created to support a more informed, transparent and sustainable gambling ecosystem - one where player protection and well-being are central.”
Source: Phil Clegg.