According to the press release, iGB L!VE 2026 took place in London on July 1-2, gathering over 15,000 industry participants. 1xBet utilized the event to present updated partner solutions and host networking sessions at booth L20.
The program began on June 30 with the "Once Upon a Time" VIP party at the St. Pancras Renaissance London Hotel. The event featured a British literature theme and provided a venue for affiliates to discuss collaboration opportunities before the main exhibition opened.
Exhibition Activities and Partner Tools
During the main days, the 1xBet team conducted meetings with existing and prospective partners to discuss traffic management and business scaling. The booth featured an interactive "Football of the Future" game based on touchscreen mechanics inspired by Angry Birds, which required registration due to high demand.
Former FC Barcelona goalkeeper Vítor Baía visited the venue to interact with attendees and commentate on gameplay. The event concluded on the second day with a prize draw offering a total of €13,000, including a Bvlgari pendant, a MacBook Pro, and accessories from Burberry, Fendi, and Rimowa.
iGB L!VE remains a key platform for digital marketing trends in the affiliate industry.